About Me!

Hi, my name is Amy Shull! I am the owner of Simply Jo Boutique. I started this boutique in my CEO class in 2026. I was a 17 and a junior at NCHS. Simply Jo is named in honor of my great-aunt, Amy Jo—a women whose strength, courage, and endless smile touched countless lives. She passed away from cystic fibrosis when I was just six years old, but her legacy remains forever in our hearts. This boutique was created to celebrate her legacy and to remind us that joy can still be found—even in the midst of challenges. At Simply Jo, we believe in choosing joy, embracing faith, and finding beauty in the everyday… even if that means a little shopping on the way —— Amy Flo